I wanted to keep with the obvious shapes associated with honey such as Bee's and Honeycomb but simplify them into a minimalistic logo design.

 

By using the honeycomb structure I was able to develop an abstract HoneyBee design. When printed the upper and lower sections of the HoneyBee design would be left empty, allowing the natural gold colour from the honey to fill the spaces, completing the colouring.

 

The typeface then adds contrast to the ridged design above by portraying the smooth texture of the honey.

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Kris sanders trading as Cackleberry Creative